Teaming with 5 distinguished Australian designers to bring exceptional experiences to life Miller Genuine Draft‘s “Design Lab” aims to bring to life a ‘space’ where cultural trends and creativity combine to create something exceptional. As part of a new global platform 5 incredibly talented artists from the fashion, technology, art, music and design worlds will come together to create one incredible creative hub housed at the uber cool SoHigh Gallery in Windsor’s trendy neighbourhood.
Curated by world renowned designer and creative enigma, Jeff Staple, the Miller Design Lab will be inspired by the theme, ‘gold is the new black’ and offers a truly creative campaign where people can enjoy art, culture, music and the refreshing taste of Miller Genuine Draft while they engage with the brand in a new and innovative way. More than a physical space the lab will cater to the audience’s desire to stay one step ahead, to embrace the trends that define this moment and interact with original content and experiences that reflect their appetite for the new and exciting.
If you haven’t yet checked out the Miller Genuine Draft Design Lab then check out the below images from opening night or head down for yourself and see the works of light sculptor, Meagan Streader, street artist, Buff Diss, Pitch Studios Founder & Creative Director, Christie Morgan and textile creators, DREAMCATCHERSDREAMTIME X Think Positive Prints who’s immersive concepts you can enjoy all month long!australia,melbourne,windsor,sohighgallery,millergenuinedaft,designlab,light sculptures,meaganstreader,streetartist,nanajudy,buffdiss,pitchstudio,creative director,christiemorgani,textilecreations,dreamcatchersdreamtime,thinkpositiveprints,interactive,exhibition