Some people say that mother knows best but if you ask her she’ll say the real secret is that Nana throws one hell of a party, and this years VIP soiree at BTV was no exception.

Melbourne fashion house Nana Judy picked the perfect location (the Beyond The Valley VIP lounge & bar) to celebrate the end of the year with Australia’s social elite.

The sun was out and shining as I walked up past the main-stage and into the VIP lounge where it was hard to miss the elegantly decorated Nana Judy party. From the oversized bouncy-ball to the styling-lounge fitted out with Nana’s finest wears, it was clear just how well respected this street-wear giant is.

Models, musicians, athletes & those socially-famed filled the space to pay homage to the year that was, but more, to celebrate the brand and it’s phenomenal accomplishments throughout 2016. Everywhere I looked people were adorned in Nana Judy’s street-luxe style and it occurred to me just how far the “street scene” has come.

A few more Smirnoff’s and a fleeting moment or two with friends old and new, and then the piece de resistance. Chance The Rapper performing live just across the meadow.

The night couldn’t have ended better, a truly great way to celebrate a great brand! In a year that saw many Australian labels fall, it was so great to see one succeed and thrive. By the looks of the support it had one, I bet that it will live on for many years to come. 2017 sees Nana Judy mark 10 years in the fashion industry (a true milestone in any fashion business) and as my grandma would say the proof is in the pudding so if you have been hiding under a rock somewhere and haven’t already why not pay Nana a visit?

Photos by Alex Drewniak & Brayden Smith