Yesterday’s swim runway by the illustrious online retailer The Iconic not only showed us that inclusivity is a thing of the future but proved that no matter your size, age, colour or creed you can be pretty, you can be a part of the fashion world and you can rock a fierce outfit, even if it is “just a bikini”! It’s true that in this modern world where Instagram is a daily process we are more aware of how we look and what we want to look like, but this all inclusive swim show stood for everything that the fashion world should stand for, compassion for all, love for fashion and real people who unforgivingly are the way that they are – and in our eyes that’s perfect!

Showcasing their newest range of swim offerings the runway showed men and women, young and old that their was something for them this summer season and no matter their style or colour preference the retail giant had something that they could not only wear but rock during the warmer months ahead (yes it’s coming, even if the rain is currently taking hold). Sporting fashionable looks from designers like J.Crew, Tommy Hilfiger, Skye & Staghorn, Cotton On, Camilla, Calvin Klein, Rhythm, Vilebrequin, Camilla and Marc, Staple Superior, Seafolly, Roxy, Scotch & Soda, Deus Ex Machina and Jets, just to name a few the collections were styled to perfection with buyable options from the retailer itself from brands like Faithfull the Label, Puma, Dazie, Rubi, Arms of Eve, Ray-Ban, Missguided, Sol Sana, Le Specs, Birkenstocks and Armor Lux.

If you haven’t yet seen the amazing collections shown on this years The Iconic Swim runway then take a look at some of my favourite looks and pieces below from the show that was, and take a look at the swim varieties for yourself, I’m sure you’ll end up buying a ton of pieces! I can’t wait to see you down at the beach in your looks…